Google once again reached the benchmark $500 price at the close this week, which seems to be an equilibrium without any significant GOOG news. Google is up +2.36% for the week, up +2.97% for the month, down a dismal -19.35% for the year, and up +71.90% since the March 9, 2009 market bottom. This equates to +$11.53 for the week, +$14.40 for the month, a painful -$119.95 for the year, and +$209.14 since the March 9, 2009 market bottom. GOOG is down -200.22% or -$126.72 from the 2010 YTD high, of 626.75 on January 4. By comparison, the overall market, the S&P 500, is up +2.37% for the week, up +2.58% for the month, up +0.22% for the year, up +65.18% since the March 9, 2009 market bottom, and down -8.20% from the 2010 YTD high on April 23. So, GOOG has been under-performing the market this year yet still has outperformed the market since the March 9, 2009 market bottom.
A second Death Cross occurred on June 4, the 100 day simple moving average crossed below the 200 day simple moving average. Previously, the 50 day simple moving average crossed below the 200 day simple moving average - the Death Cross or Black Cross, on May 25. GOOG YTD closing low was on Friday, May 21 at 472.05, although this low was tested on June 9 with a 474.02 close. Google's short-term operating performance has been very good. Of course, it's the long-term outlook, with investors concerned about the possible (probable?) loss of the Chinese market and what will be the second significant revenue stream for Google.
Google News and Fundamentals
Google Daily Chart
Below is the GOOG daily chart for 2010. A monthly chart is included at the bottom of this page for a broader perspective.
Noteworthy Closing Prices on Daily Chart below:
Current $500.03 (Yellow horizontal line)
2010 YTD 1-4-10 High $626.75
2010 YTD 5-21-10 Low $472.05
YE 12-31-09 $619.98
10 Month EMA $511.94
GOOG Climbs Back to $500!
The intermediate-term signal, the comparison of the 25 day and 50 day simple moving averages, flipped to an intermediate-term bear market on Tuesday, May 4. That is, the 25d sma is now less than the 50d sma. The market pullback, Flash Crash, and general malaise of GOOG stock has pulled the sma's down.
The current price is well below the January 4, 2010 YTD closing high and the 12-31-09 YE close, both now important recent, and far away, resistance and benchmark prices. GOOG is just below the June 3 closing peak of 505.60 and is noteworthy recent resistance. Until GOOG regains and closes above, higher resistance seems moot.
Support, Has GOOG Found Support?
GOOG is just above the September 22, 28, and 29, 2009 closing highs and peaks of 499.06, 498.53, and 498.53, respectively. Google has had difficulty regaining and holding $500. Solid support has been critical for GOOG during all the Beat Downs: China, Apple iAd, Q1 Earnings, Eric Schmidt, plus the general market pullback. However, the support, and bar, for GOOG has been lower and lower. It has been encouraging that GOOG has been able to remain above the May 21 2010 YTD trough, closing low of 472.05. GOOG is also back to the higher end of the July and August 2008 consolidation trading range.
GOOG regained the 25d sma on June 15, but still remains below the 50d, 100d, and 200d simple moving averages. The 25d sma has broken down through 50d, 100d, and 200d sma's. The 50d is below the 100d and crossed below the 200d - the Death Cross or Black Cross on May 25. The 100d crossed below the 200d, yet another, and longer term, Death Cross, on June 4. The 25d, 50d, and 100d sma's are descending and the 200d sma is leveling off.
The uptrend line, a rate of price ascent, is from the November 24, 2008 closing low of 257.44 up through the May 21, 2010 closing low of 472.05, the 2010 YTD closing low. GOOG had broken down through a previous uptrend lines, so this is a new, redrawn uptrend line. GOOG has managed to stay above since June 10, which is encouraging.
The downtrend line, a rate of price descent, is from approximately the November 6, 2007 all-time closing high of 741.79 down through the January 4, 2010 high of 626.75, the peak YTD closing high so far. GOOG continues well below this downtrend line.
Relative Strength Index (RSI)
RSI 14 day = 57.41 is reasonable and is well above the amazing low of 13.72 on May 5
RSI 28 day = 44.16 is marginally oversold and is above 2010 lows in the mid-20s
The RSIs are reasonable, with plenty of upside. How much upside does GOOG have?
The MACD flipped to bullish on Friday, May 28, and has remained so, after being bearish since Friday, April 16 with a sell off.
The 10 month exponential moving average of 511.94 is a long-term indicator and shown on the monthly chart below. That is the line in the sand, so to speak, for the long term signal of a bull or bear market. GOOG continues below this indicator. GOOG is struggling with the long term bear signal.
GOOG continues in an intermediate term bear market and a long term bear market. GOOG has struggled below $500, the Bear Abyss. GOOG is now right at 500.00, at 500.03. Are the Beat Downs over for GOOG? GOOG stock is surviving and recent prices have been encouraging and hopefully suggest the bottom is in for GOOG.. The RSI 14 and 28 day are reasonable. The MACD signal has switched to bullish. The moving averages are bearish, including two very bearish Death Crosses.
Google news and fundamentals are reviewed in the previous post here. Hopefully at this point buyers are continuing to step in and GOOG has found the bottom and ultimate support, the equilibrium. Google is venturing into so many areas, yet significant revenue streams have not been developed from these efforts. Until Google proves viable in an area other than online advertising, the stock may stay in limbo. Overall, concerns about GOOG are 1) market share has flat-lined, 2) regulatory scrutiny has increased, 3) operating margins have peaked, 4) new revenue initiatives will be immaterial.
GOOG Monthly Chart
Below is the monthly GOOG chart since January 2005 for a long-term perspective. The overall analysis and commentary are the same as for the daily chart above. The yellow horizontal line, the current price, plus the yellow downtrend and uptrend lines are the same, and as described, on the daily chart above. The white moving average line is the 10 month exponential moving average, which is the long-term bull or bear market signal, as discussed above with the daily chart.
We have no position in GOOG.
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