Google Instant Search: Launch and Demo in San Francisco on September 8, 2010
Google Instant Search to Increase Users and Advertising Revenue
At the launch of Google Instant Search on September 8, Google Inc. co-founder Sergey Brin talked about the new, faster Google Instant Search, Google TV, what Google is trying to do, and the future of Google. Google Instant Search should increase usage and the number of users. Brin talks about having Google Instant Search via Google TV on your flat screen, an "exciting potential" - a "proper, capable web browser on your TV". He states, "what you are seeing is the evolution of a more and more exciting and dynamic industry".
Brin states that the reason Google is getting into all these areas (mobile, TV) is to provide user-focused products and services. Google is partnering and overlapping with a lot of companies. Google tries to build things that affect a billion people or more. Google wants to touch the lives of as many people as possible. With regards to Apple, Brin says he's "excited" by their success, all their new devices, and the change from the "monotone" desktop landscape of ten years ago. Sergey Brin says he's excited about Google's ability to bring Google services to people wherever they are including mobile phones and TV or more traditionally on desktops and laptops.
New Google products, of course, provide additional advertising platforms which then provides advertising revenue. 96% of Google's revenues come from advertising. Google TV obviously has a tremendous upside potential and Apple TV is already available. Google TV should be available in 2010.
Google's Brin Says Instant Search to Draw More Users
(Bloomberg) -- Google Inc. co-founder Sergey Brin talks with Bloomberg's Cris Valerio about how the owner of the world's most popular search engine unveiled a faster Internet search feature that gives users results as they type in requests.