Wednesday, February 16, 2011

Google Announces "One Pass" Subscription Service (Videos) *Competes against Apple App Store*

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Google One Pass offers purchase-once, view-anywhere functionality, so users can view the content they buy across all of their devices.


Google Announces "One Pass" Subscription Service

Google announced today the launch of One Pass, an online payment platform, and "a payment system that enables publishers to set the terms for access to their digital content" and "offers purchase-once, view-anywhere functionality, so users can view the content they buy across all of their devices". Google further stated, "Google One Pass is currently available for publishers in Canada, France, Germany, Italy, Spain, the U.K., and the U.S." This is to counter and compete against the announcement yesterday by Apple of the App Store subscription service for publishers.

Publishers of magazines and newspapers are the primary source of content, but music and videos could also be included.

Two important differences between Google One Pass and the Apple App Store subscription service, dubbed the "Dueling Paywalls":
* Google keeps 10% of the subscription fee compared to Apple keeping 30%.
* Publishers control consumer data on Google One Pass. Apple controls consumer data on App Store.

Google CEO Eric Schmidt stated, "You've got a very publisher-friendly approach; we basically don't make any money on this. The most thing is to get the money to people who are producing high-quality content."

Financial News Online "Google's One Pass Will Allow Publishers To Charge For Digital ContentGoogle's (NASDAQ:GOOG) One Pass will allow publishers to charge for digital content while retaining 20% more revenue than Apple's (NASDAQ:AAPL) recently announced service, according to a Bloomberg report. The new service will provide users with a single password access to content on the mobile, tablet or online, eliminating the hassle of re-subscribing when accessing content in different ways. It will also allow customizable methods of charging for content. The service was launched a day after Apple's announcement that it will introduce a similar method of subscription charging.



Google "Google One Pass" Google One Pass is a new payment product for publishers. It is aimed at publishers of periodicals content, such as news and magazines.




About Google One Pass

Google One Pass is a payment system that enables publishers to set the terms for access to their digital content. It offers purchase-once, view-anywhere functionality, so users can view the content they buy across all of their devices. Google One Pass provides:
* New revenue stream
* Purchase-once, view-anywhere functionality
* Ability to give access to existing subscribers
* Lightweight technology implementation
* Business model flexibility (e.g., subscriptions, day passes, metered access, pay-per-article, multi-issue packages)

By providing a system for user authentication, payment processing, and administration, Google One Pass lets publishers focus on creating high quality content for their readers. Publishers have flexibility over payment models and control over the digital content for which they charge and the content that is free for consumers.

Google One Pass is easy to implement and simple to manage. The set up is minimal and content will be managed through a simple online interface, so publishers can try out different approaches to selling content with minimal development cost and see what works for their business. It is powered by Google Checkout, so publishers’ e-commerce and payment processing needs are covered, and there is no need to build a third-party payment system into publishers sites.

Publishers have control over how users can pay to access content and set their own prices. They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also enables metered models, where a publisher can provide some content or a certain number of visits for free, but can charge frequent visitors or those interested in premium content based on the business model that the publisher prefers.

It also allows publishers to grant access to existing subscribers through a coupon-based system — so it is easy to give full online access to current customers. Publishers can give their customers codes verifying their subscription status, or can seamlessly offer content to existing subscribers via solutions enabled by Google One Pass.

Google One Pass operates across multiple sites, so you can easily manage content across all of your online properties. It also offers payments in mobile apps, in instances where the mobile OS terms permit transactions to take place outside of the app market.


About Google

Google describes itself in press releases as, "Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia."

Google's Mission Statement: "Google's mission is to organize the world's information and make it universally accessible and useful. The first step toward fulfilling that mission came when our founders, Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users."


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