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Google VP Nikesh Arora: Innovation, the Future, Connectivity
"We're going to live in a global cloud"
"We're going to live in a global cloud"
Nikesh Arora, Google Senior Vice President and Chief Business Officer, spoke at the Danish Top Exec Summit earlier in 2011 as the final speaker. Arora begins with the briefing he recieved on what had already been discussed at the Summit: the growth of India and China as superpowers, the impending bankruptcy of the United States, the age of super connectivity, and how the Internet is going to fare in the next ten years. Mr. Arora then says he has discarded his presentation, which has already been covered at the Top Exec Summit, and will discuss other matters. This is a lengthy video (about one hour), some of the highlights are noted below.
Innovation Arora begins with questions to the Top Execs: "What would happen tomorrow if all of us vanished that are in this room? Would there be more or less innovation in ten years?" Arora says, "more" is "highly likely". The younger people who are "excited about making a change" would take our jobs with a "fresh perspective and do something different". He mentions Ray Kurzweil and how "two high school kids" may start the next new business on par with Google or Facebook. See Ray Kurzweil Speaks at Singularity University: Disruptive Change (Video) *Creating transcendent events in the world*. Nikesh Arora asks several questions to the Summit attendees, "Why is that? Why is it that innovation comes from people who are not in these rooms (Top Execs)? Who are still in their early stages of life? Who probably decide not to take the traditional path? Why is it that innovation comes from younger people and who operate in a world of less constraints?"
Innovation: What Are You Doing at Google to Keep So Agile? Arora notes that Google's culture is unconventional. "The conventional wisdom is to optimize the bottom line, try to focus on profits. We (Google) have taken on a view: Let's try and solve large problems of scale with technology and try to create amazing products for end users. And the rest of it will work itself out." Further, "We don't make decisions on how much money is this product going to make? We don't make decisions on what is the bottom line going to look like? We make decisions on how much resources do we have and what interesting problems can we solve?" To solve the most difficult problems, Google must have the best people in the world, Arora notes. Also, the traditional "4 P's" of marketing are not adhered to (promotion, placement, price, product) - "3 P's are set to zero, leaving only 1 P to deal with - product." Nikesh Arora then gives the example of the idea and creation of Google Street View. He concludes, "how do you create great products for end users?" and "business is an after effect of great products for consumers".
Google Employees "Passion in Life" "We look for people who have shown passion in life, we go out and find people who have passion", Arora says. "Once you have the focus of building great products, once you have the notion of hiring great people, then you have to figure out how do you keep them and how do you keep that culture of innovation."
Nikesh Arora's View of the Future Arora believes the technological revolution underway will be remembered as "as one of the four or five major big revolutions of that have happened in the history of mankind." He believes humanity has reached a tipping point, "where the world is going to look very different". In reviewing predictions about the future, Arora declined to predict the future, but observed, "we tend to overestimate the short term and underestimate the long term." He then asked the audience and received responses as to what will be obsolete in the next ten years.
Technological Trends "Living in a Cloud of Information" "We are going to live in a connected world", Arora begins. Regarding dumbphones and smartphones and computers, "The distinction between mobility and no mobility is going to go away. You should be able to think about being connected, no matter where you are." The lines between devices will continue to blur (smartphones, PCs, tablets, TVs), "you will think about devices being connected" and "over time you will think about most devices being connected". Not only that, but also you will be connected to any device you own, anywhere in the world. "We're going to be living in a cloud, a cloud of information." This cloud of information will no longer "be dedicated to your PC". "The notion of barriers, the notion of boundaries (physical, national) is going away. So we are going to live in a global cloud. A new county has been born - the Internet." See Google CEO Eric Schmidt: Cloud computing will define future computing (Video) *Google Chrome Event*.
The World Is Going to Be Connected Arora wants attendees to leave the Summit thinking, "The world is going to be connected. All information is going to be in the cloud. You will be able to access it from every device, as a consumer." As a result of these ongoing changes, "What impact does that have on your business? If you were creating your business today, would you create your business the way it exists today? If you cannot imagine starting your business today, be careful assuming it will survive the technological revolution we are going through. That's the risk you have."
A Google associate of Mr. Arora then gave a demonstration of the advanced capabilities of smartphones via Google products.
Products in the Future Arora concludes, "The way to think about products in the future is to consider products of today as building blocks. Don't think about products today as products themselves. They are the building blocks of products tomorrow."
A video of the Google driverless car was then shown to end the presentation.
Nikesh Arora at the Danish Top Exec Summit Nikesh Arora, Google's Chief Business Officer, takes questions from the audience about the future of media and Google.
Innovation Arora begins with questions to the Top Execs: "What would happen tomorrow if all of us vanished that are in this room? Would there be more or less innovation in ten years?" Arora says, "more" is "highly likely". The younger people who are "excited about making a change" would take our jobs with a "fresh perspective and do something different". He mentions Ray Kurzweil and how "two high school kids" may start the next new business on par with Google or Facebook. See Ray Kurzweil Speaks at Singularity University: Disruptive Change (Video) *Creating transcendent events in the world*. Nikesh Arora asks several questions to the Summit attendees, "Why is that? Why is it that innovation comes from people who are not in these rooms (Top Execs)? Who are still in their early stages of life? Who probably decide not to take the traditional path? Why is it that innovation comes from younger people and who operate in a world of less constraints?"
Innovation: What Are You Doing at Google to Keep So Agile? Arora notes that Google's culture is unconventional. "The conventional wisdom is to optimize the bottom line, try to focus on profits. We (Google) have taken on a view: Let's try and solve large problems of scale with technology and try to create amazing products for end users. And the rest of it will work itself out." Further, "We don't make decisions on how much money is this product going to make? We don't make decisions on what is the bottom line going to look like? We make decisions on how much resources do we have and what interesting problems can we solve?" To solve the most difficult problems, Google must have the best people in the world, Arora notes. Also, the traditional "4 P's" of marketing are not adhered to (promotion, placement, price, product) - "3 P's are set to zero, leaving only 1 P to deal with - product." Nikesh Arora then gives the example of the idea and creation of Google Street View. He concludes, "how do you create great products for end users?" and "business is an after effect of great products for consumers".
Google Employees "Passion in Life" "We look for people who have shown passion in life, we go out and find people who have passion", Arora says. "Once you have the focus of building great products, once you have the notion of hiring great people, then you have to figure out how do you keep them and how do you keep that culture of innovation."
Nikesh Arora's View of the Future Arora believes the technological revolution underway will be remembered as "as one of the four or five major big revolutions of that have happened in the history of mankind." He believes humanity has reached a tipping point, "where the world is going to look very different". In reviewing predictions about the future, Arora declined to predict the future, but observed, "we tend to overestimate the short term and underestimate the long term." He then asked the audience and received responses as to what will be obsolete in the next ten years.
Technological Trends "Living in a Cloud of Information" "We are going to live in a connected world", Arora begins. Regarding dumbphones and smartphones and computers, "The distinction between mobility and no mobility is going to go away. You should be able to think about being connected, no matter where you are." The lines between devices will continue to blur (smartphones, PCs, tablets, TVs), "you will think about devices being connected" and "over time you will think about most devices being connected". Not only that, but also you will be connected to any device you own, anywhere in the world. "We're going to be living in a cloud, a cloud of information." This cloud of information will no longer "be dedicated to your PC". "The notion of barriers, the notion of boundaries (physical, national) is going away. So we are going to live in a global cloud. A new county has been born - the Internet." See Google CEO Eric Schmidt: Cloud computing will define future computing (Video) *Google Chrome Event*.
The World Is Going to Be Connected Arora wants attendees to leave the Summit thinking, "The world is going to be connected. All information is going to be in the cloud. You will be able to access it from every device, as a consumer." As a result of these ongoing changes, "What impact does that have on your business? If you were creating your business today, would you create your business the way it exists today? If you cannot imagine starting your business today, be careful assuming it will survive the technological revolution we are going through. That's the risk you have."
A Google associate of Mr. Arora then gave a demonstration of the advanced capabilities of smartphones via Google products.
Products in the Future Arora concludes, "The way to think about products in the future is to consider products of today as building blocks. Don't think about products today as products themselves. They are the building blocks of products tomorrow."
A video of the Google driverless car was then shown to end the presentation.
Nikesh Arora at the Danish Top Exec Summit Nikesh Arora, Google's Chief Business Officer, takes questions from the audience about the future of media and Google.
About Nikesh Arora
Google Senior Vice President and Chief Business Officer
Google Senior Vice President and Chief Business Officer
Nikesh oversees all revenue and customer operations, as well as marketing and partnerships. Since joining Google in 2004, he has held several positions with the company. Most recently, he led Google’s global direct sales operations. He also developed and managed the company’s operations in the European, Middle Eastern and African markets and was responsible for creating and expanding strategic partnerships in those regions for the benefit of Google’s growing number of users and advertisers.
With a background as an analyst, Nikesh’s main areas of focus have been consulting, IT, marketing and finance. Prior to joining Google, he was chief marketing officer and a member of the management board at T-Mobile. While there, he spearheaded all product development, terminals, brand and marketing activities of T-Mobile Europe. In 1999, he started working with Deutsche Telekom and founded T-Motion PLC, a mobile multimedia subsidiary of T-Mobile International. Prior to joining Deutsche Telekom, Nikesh held management positions at Putnam Investments and Fidelity Investments in Boston.
Nikesh holds a master’s degree from Boston College and an MBA from Northeastern University, both of which were awarded with distinction. He also holds the CFA designation. In 1989, Nikesh graduated from the Institute of Technology in Varanasi, India with a bachelor’s degree in electrical engineering.
About Google
Google describes itself in press releases as, "Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia."
Google's Mission Statement: "Google's mission is to organize the world's information and make it universally accessible and useful. The first step toward fulfilling that mission came when our founders, Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users."
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