Saturday, May 7, 2011

Google Android Now Top USA Smartphone Platform (Charts) *USA market share 34.7% in Q1 2011*


Google Android Led Research in Motion and Apple in Smartphone Usage in Q1 2011 

Google Android Now Top USA Smartphone Platform

comScore announced May 6, 2011 that the Google Android smartphone OS now has the largest USA market share with 34.7% in the first quarter of 2011. Google Android has now surpassed the Research in Motion (RIM) platform, which had a 27.1% market share. The Apple iOS platform was third with 25.5%, followed by Microsoft with 7.5%, Palm/HP with 2.8%, and finally "Other" at 2.4%. The Google Android smartphone platform was launched in October 2008.

Google Takes the Lead in First Quarter 2011

RIM Led in Fourth Quarter 2010

The quarter on quarter (QoQ) change in market share from the fourth quarter 2010 to the first quarter 2011 saw Research in Motion lose the leadership position in market share, from 31.6% to 27.1%. Google has increased market share from 28.7% to 34.7% to gain the lead. Apple slightly increased from 25.5% from 25.0%. Microsoft lost market share from 8.4% to 7.5%. Palm/HP lost market share from 3.7% to 2.8%. "Other" decreased from 2.6% to 2.4%.

comScore Reports March 2011 U.S. Mobile Subscriber Market Share
Google and Apple Gain Ground in Smartphone Market

RESTON, VA, May 6, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 34.7 percent market share.

Smartphone Platform Market Share
72.5 million people in the U.S. owned smartphones during the three months ending in March 2011, up 15 percent from the preceding three-month period. Google Android grew 6.0 percentage points to 34.7 percent market share, while RIM ranked second with 27.1 percent. Apple grew 0.5 points to 25.5 percent share, followed by Microsoft (7.5 percent) and Palm (2.8 percent).

About comScore

comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.

comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.

About Google

Google describes itself in press releases as, "Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia."

Google's Mission Statement: "Google's mission is to organize the world's information and make it universally accessible and useful. The first step toward fulfilling that mission came when our founders, Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users."

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