Monday, August 15, 2011

Google Acquires Motorola Mobility (Video) *Takes aim at Apple*

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Google will buy Motorola Mobility for $12.5 billion cash


Google Acquires Motorola Mobility Google is acquiring Motorola Mobility for $12.5 billion cash, the largest acquisition in the history of Google. Among the reasons are to acquire Motorola Mobility are the numerous patents, reportedly 17,000+ in wireless and other technologies.  This would assist to fend off lawsuits in the smartphone sector. Google has said these ongoing patent lawsuits are a growing threat to Android. Next Google can control the entire user experience, the entire Android ecosystem, both hardware and software, as Apple does. Google makes the Android operating system used on Motorola smartphones, which includes the popular Droid. This also enhances and strengthens the Google ad and display network. The acquisition is pending regulatory approval, which will take several months.

Google Becomes an Android Smartphone Maker CEO Larry Ellison is saying they do not want to compete with their other Android partners, smartphone makers, such as HTC, LG, and Samsung. While Google has a history of cooperation and diversification of products with other companies, the question, and uneasiness, of direct competition with other existing Android smartphone makers is valid. Google will undoubtedly be launching new Android smartphones via Motorola Mobility and mostly likely continue the Droid product line.

Motorola Mobility to Continue as Separate Division Google is stating Motorola Mobility will continue as a separate division to do what it does best - make smartphones. Motorola Mobility is one of the smaller Android partners of Google, but does have expertise to manufacture the smartphones for Google. For Motorola Mobility to increase market share, they will need to expand production significantly.

News Hub: Google Takes Aim at Apple With Motorola Mobility Deal  In buying Motorola Mobility, Google is moving into a head-on war with Apple, and burrowing ever deeper into the way users access and organize information. But the execution risks are immense. Amir Efrati has details.



About Google

Google describes itself in press releases as, "Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia."

Google's Mission Statement: "Google's mission is to organize the world's information and make it universally accessible and useful. The first step toward fulfilling that mission came when our founders, Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users."



About Motorola Mobility

Motorola has a long history of industry-defining innovations, such as the 1983 introduction of the world’s first portable cell phone, DynaTAC

Today, Motorola’s Mobile Devices portfolio includes a broad array of converged devices including smartphones based on the Android operating system, led by the highly successful DROID family of products, as well as tablets and Bluetooth accessories. Our devices address the needs of consumers and businesses to deliver Internet services, email, social networking and entertainment in the palm of one’s hand.

Through our simplified platform approach, a focused mobile devices portfolio and comprehensive software capability, Motorola is well positioned to continue providing innovative and compelling offerings to the consumer. Our proprietary, cloud-based services platform, MOTOBLUR, was the industry’s first solution to aggregate and sync contacts, posts, messages, photos and more – from sources such as Facebook, Twitter, MySpace, LinkedIn, Gmail, Last.fm and work e-mail – with automatic, pushed updates delivered to widgets on your phone's home screen.


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