Sunday, November 13, 2011

Google Android Strengthens Lead as Top USA Smartphone (Charts) *Mobile content usage continues increasing*

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Google Android led Apple and Research in Motion in smartphone usage for the 3ME September 2011 


Google Android Strengthens Lead As Top USA Smartphone Platform Google Android smartphone OS has the largest USA market share with 44.8% for the 3 months ending September 2011. The Apple iOS platform was second with 27.4%, followed by RIM 18.9%, Microsoft with 5.6%, Symbian with 1.8%, and finally "Other" at 1.5%. Google Android now has a +17.4% lead over Apple iOS, compared to a +13.6% lead the prior quarter, the 3 months ended June 2011. The Google Android smartphone platform was launched in October 2008.


USA Mobile Content Usage Increases Mobile content usages continues to increase. Texting leads at 71.1%, up +1.1 from the prior quarter, the 3 months ending June 2011. Browsing was second at 42.9%, up +2.8 from June. Using downloaded apps was third at 42.5%, up +3.0 from June, and may overtake browsing soon. Social networking was fourth at 31.5%, up +2.4. Playing games was fifth at 28.8%, up +1.9, and listening to music was sixth at 20.9, up +1.9.



comScore Reports September 2011 U.S. Mobile Subscriber Market Share

RESTON, VA, November 4, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 44.8 percent market share.

Smartphone Platform Market Share
87.4 million people in the U.S. owned smartphones during the three months ending in September, up 12 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 44.8 percent market share, up 4.6 percentage points from the prior three-month period. Apple secured the #2 position, growing 0.8 percentage points to account for 27.4 percent of the smartphone market. RIM ranked third with 18.9 percent share, followed by Microsoft (5.6 percent) and Symbian (1.8 percent).

Mobile Content Usage
In September, 71.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.5 percentage points. Browsers were used by 42.9 percent of subscribers (up 2.8 percentage points), while downloaded applications were used by 42.5 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.4 percentage points to 31.5 percent of mobile subscribers. Game-playing was done by 28.8 percent of the mobile audience (up 1.9 percentage points), while 20.9 percent listened to music on their phones (up 1.9 percentage points).

About comScore
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.

comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Google
Google describes itself in press releases as, "Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia."

Google's Mission Statement: "Google's mission is to organize the world's information and make it universally accessible and useful. The first step toward fulfilling that mission came when our founders, Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users."

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